Designing the branding for Liquid Retailer was a unique experience
A company I was working for was starting a new branch of the business to cater to ecommerce websites, and they were ready to launch. There was only one problem, they didn't have a logo.
The two founders came to me, showed me a quick sketch of what they were looking for in the new company's branding, the color scheme they chose, and a brief overview of the services they were offering.
Then they asked, can you get this done by tomorrow?
That's obviously a lot shorter of a deadline than a project like this usually takes, but I like to think that I was able to come up with a truly beautiful design that represented their business perfectly, even if it was one of the longest all nighters of my career.
